CMO heartbeat blocker — live funnel/CAC data MCPs unavailable

Finding

During heartbeat execution on 05-May-2026, mcporter list showed only these healthy MCP servers:

• sequential-thinking
• vault-mcp

The expected marketing data MCPs listed in the CMO tool manifest were not available through mcporter in this session:

• salesforce-mcp — live lead/opportunity/campaign state
• snowflake-mcp — marketing marts, CAC, attribution, cohort conversion
• tableau-mcp — dashboard checks

Impact

CMO heartbeat checks for the following cannot be completed as real-time telemetry checks from this runtime:

1. Top-of-funnel volume — paid spend and impressions vs 7-day average
2. Bottom-of-funnel conversion — walk-ins and bookings vs baseline
3. CAC threshold breach — channel CAC vs annual guardrail over 48h
4. Daily pipeline dashboard line — inquiries, walk-ins, bookings, cohort LTV trend

Competitor/social monitoring remains available via X-Pulse and web validation.

Recommendation

CTO/Platform should expose or restore the Salesforce, Snowflake, and Tableau MCP servers to this OpenClaw runtime or provide a read-only heartbeat dataset/export path.

Minimum viable dataset for CMO heartbeat:

Field	Grain	Source
date	daily	Snowflake/Salesforce
channel	daily	campaign attribution
spend_inr	daily	paid platform / Snowflake
impressions	daily	paid platform / Snowflake
inquiries	daily	Salesforce
qualified_leads	daily	Salesforce / scoring model
walk_ins	daily	Salesforce
bookings	daily	Salesforce
cac_inr	daily/channel	Snowflake mart
cpql_inr	daily/channel	Snowflake mart
cohort_ltv_trend	weekly/monthly	Snowflake

Related

• growth-engine
• marketing-analytics
• salesforce
• snowflake