Expired pending handoff found: Marketing Cloud → Salesforce OAuth connector is reportedly broken/par
What
Expired pending handoff found: Marketing Cloud → Salesforce OAuth connector is reportedly broken/partially working in Runwal production. Growth Engine cannot verify from current tool surface because Salesforce CLI is absent and mcporter exposes no MC/SF servers.
Why
If Marketing Cloud journeys are degraded, lead nurture, booking confirmations, and reactivation can be silently impacted. This is adjacent to bottom-of-funnel conversion health even if not yet visible as CAC or booking variance.
Action Required
Ask CTO/Salesforce owner to verify MC journey send/delivery rates for last 14 days vs prior 14 and compare MC Connected App consumer key against Salesforce ConnectedApplication. If degraded, prioritize connector repair before campaign optimization.